Liqun: Pride of Zhejiang Tobacco

Liqun is the core brand of China Tobacco Zhejiang Industrial Co., Ltd. Since its launch in 1960, it has become an important force in the Chinese tobacco market through stable product quality and good market reputation.

Brand History

The Liqun brand was created in 1960, with over 60 years of history. The name means "benefiting the country and people, working together," reflecting its service philosophy.

Product Features

Liqun cigarettes feature "mellow and comfortable" as core characteristics. Using premium tobacco leaves with fine blending, they offer mellow, soft taste with clean finish.

Market Position

Liqun holds an important position in the mass consumer market, known for high cost-performance ratio, offering quality at accessible prices.

Key Products

Representative products include Liqun (Sunshine), Liqun (Long Mouth), Liqun (New Version), and Liqun (Shenzhou).