Double Happiness: A Century of Joyful Culture

Double Happiness is a brand closely linked to Chinese celebration culture. Since 1906, it has become the choice for weddings, festivals, and important occasions.

Brand Origins

Founded in 1906 by Jian Zhaonan's Nanyang Brothers Tobacco Company, the name draws from the traditional Chinese "喜" (joy) culture, with the doubled character "囍" symbolizing double happiness.

Cultural Symbol

In Chinese culture, "喜" represents happiness and auspiciousness. The red packaging and golden "囍" perfectly match Chinese festive aesthetics, making it essential for celebrations.

Product Features

Double Happiness is known for its full-bodied flue-cured taste, rich smoke, and clean finish. The classic Hard and Soft versions are representative products at accessible prices.

Modern Development

Today, while preserving classics, the brand innovates with new categories from traditional to slim and capsule types, appealing to new generations.