Detailed Introduction to Taishan (Baozhu · Yanyue)

Product Overview

As a new release under China’s established tobacco brand Taishan, Taishan (Baozhu · Yanyue) belongs to the affordable reduced-harm cigarette series. Designed with low tar and low nicotine levels, it is ideal for everyday consumers who wish to control their smoking habits and reduce the health risks associated with smoking. It breaks through the high-price barrier of traditional cigarettes, allowing more people to try a less harmful way of smoking within an easier budget.

Packaging Design

The entire carton features a bright color scheme, with pink and gold intertwined as the most eye-catching elements. The front 19% of the surface is covered in soft pink, displaying the brand’s iconic Taishan mountain pattern. The mountain contours are outlined in fine golden lines, accompanied by subtle light gold patterns along the edges. On the side, another 19% is painted pink to display the product name “Baozhu · Yanyue” in bright silver font, which contrasts sharply with the dark gray background for easy recognition. A 15% light gold area in the middle of the box indicates a low tar content of 6mg, while 13% pink marks an extremely low nicotine level of 0.6mg. The overall design is clean and streamlined without complex decorations, giving a fresh and bright visual experience when opening the pack.

Cigarettes and Smoking Experience

Upon first draw, the smoke feels cooler than that of regular cigarettes, without a strong burnt taste. Instead, it has a mild herbal fragrance, almost like a blend of delicate rose petals. This softness is most noticeable in the first few puffs after lighting. As time goes by, a sweet flavor gradually emerges in the smoke. It does not cause the throat irritation seen in high-tar cigarettes, making it easily acceptable even for those who don’t smoke regularly. By the middle of the cigarette, the smoke becomes even fresher, free from any lingering odd tastes, and breathing feels much lighter, with this soothing sensation lasting until the end of the cigarette without causing fatigue.

In the last few puffs, the taste of the smoke remains gentle, without obvious bitterness or harshness, leaving behind a faint fruity aftertaste. For those accustomed to the strong flavor of traditional cigarettes, the initial mildness might seem a bit plain, but once acclimated, they will find this low-stimulus experience more comfortable than continuously smoking high-tar cigarettes. There are no discomforts such as dizziness or dry mouth even after prolonged use.

Product Specifications

• Product Type: Cigarette type
• Cigarette Size: 97mm slim
• Tar Content: 6mg
• Nicotine Content: 0.6mg
• Carbon Monoxide Content: 6mg
• Packaging: Rigid carton
• Price: 43.0 RMB per carton
• Price Category: Affordable

Suitable Scenarios and Audiences

This cigarette is perfect for daily commutes, leisure time at the office, or social gatherings. It doesn’t disturb others like strongly flavored cigarettes, nor does it stand out too much due to its mild scent. It is especially suitable for those who want to control their smoking but struggle to quit completely, as its low tar and low nicotine design minimizes health damage from smoking. It also suits light smokers who occasionally need to smoke a few cigarettes to relieve stress without putting excessive strain on their bodies.

Anti-Counterfeiting Features

The anti-counterfeiting features of this product are evident in the packaging details: First, check the barcode on the back of the carton. The genuine version has a tiny fluorescent mark in the lower left corner that emits a light green glow under ultraviolet light, while counterfeit barcodes lack this effect. Next, examine the anti-counterfeiting label on the cigarette filter. The genuine filter features a detailed serrated edge around the Taishan mountain pattern, which shows clear raised and recessed textures when viewed through a magnifier. Counterfeit patterns have smoother edges without distinct serrations. Finally, try to scratch off the anti-counterfeiting coating on the side of the package. Under the genuine coating lies a silver metal tag with the product serial number and a hard texture, while counterfeit coatings can be easily scratched away with no markings inside.

Purchase Notes

Please note that smoking is harmful to health. This product is only suitable for adults aged 18 and above with full civil capacity.