Product Details for Liqun (Soft Blue)

Product Overview

As a nationally popular cigarette brand with a very high market share in China, Liqun has long been a common choice among consumers. The Soft Blue series, designed to be affordable, targets users who seek a comfortable smoking experience without having to pay premium prices for luxury cigarettes. It does not feature strongly stimulating bubble tobacco but instead emphasizes a mild burnt aroma as its core flavor profile. By balancing the purchasing power of ordinary consumers with their basic needs for smoking quality, it has earned a relatively stable reputation in its price range.

Packaging Appearance

The cigarette carton uses dark gray as its base color, accounting for nearly 11% of the entire package’s surface area, giving it a steady and subdued visual appearance. On this dark gray background, the main color is a darker brown RGB (129,129,127) that covers most of the center and sides of the carton, with only small areas of light beige RGB (146,149,151) at the edges serving as transitions. The most prominent feature is the blue logo in the center of the front panel, colored in a slightly darker blue RGB (90,99,104). The font is a simple sans-serif design with an appropriate size, ensuring it does not stand out too much due to its bright color. The sides of the carton display the product name “Liqun” and specification details, outlined in thin black lines to create clear boundaries. The overall design is clean and orderly, free of unnecessary decorative elements, reflecting the public’s preference for practical packaging.

Cigarettes and Smoking Experience

When lighting this Soft Blue cigarette for the first time, I noticed that its ignition response was slightly slower compared to regular tobacco cigarettes. The first wisp of smoke released had a mild grassy scent mixed with a slight sweetness, without any harsh or irritating odor. In the first half of smoking, the taste of the tobacco gradually became more noticeable, with a rich burnt aroma spreading throughout the mouth. At the same time, the natural flavor of roasted tobacco was evident—intense but not overpowering, and it did not cause a strong burning sensation in the mouth. As the smoke stayed in the mouth longer, the sweetness faded slightly, leaving behind a more steady burnt aroma with a relatively mild aftertaste, preventing throat tightness from rapid smoking. After finishing the entire cigarette, the lingering taste in the mouth was brief, hardly affecting subsequent conversation.

During my second attempt, I deliberately controlled my breathing by holding the smoke in my mouth for 3 seconds before exhaling. This time, I could more clearly detect the gradual changes in aroma layers: after the initial grassy sweetness blended with the burnt aroma, a very subtle woody note emerged—a complexity that is difficult to achieve with regular hard-packaged tobacco cigarettes. Additionally, since its tar and nicotine levels are kept low, it does not cause obvious dizziness or dry mouth like high-tar cigarettes. Even smoking two cigarettes in a row does not result in significant discomfort. However, I still pay attention to controlling my smoking frequency, as inhaling large amounts of tobacco, even if low in tar, can be harmful to health over time.

For the third tasting, I tried a different smoking posture, allowing smoke to enter through both the nose and mouth simultaneously. This allowed me to more directly observe how its aroma spreads: a mild sweetness is detected first through the nose, followed by a rich roasted tobacco flavor in the mouth. These two flavors blend smoothly in the throat without conflicting, creating a gentle harmony. Moreover, because it comes in a soft pack, the outer wall of the cigarette has some flexibility, making it less likely to break during smoking compared to hard-pack cigarettes. It maintains a stable burn each time it is lit, avoiding interruptions—very useful for those who prefer fast smoking.

Product Specifications

• Product Name: Liqun (Soft Blue)
• Brand: Liqun
• Manufacturer: Zhejiang China Tobacco Industry Co., Ltd.
• Product Type: Roasted Tobacco
• Cigarette Length: 84mm
• Tar per Cigarette: 10mg
• Nicotine per Cigarette: 1.0mg
• Carbon Monoxide per Cigarette: 10mg
• Packaging Type: Soft Pack Carton

Suitable Scenarios and Audiences

The relatively mild taste of this cigarette, without excessive stimulation, makes it ideal for smoking during daily commutes or at the office. Its subtle flavor ensures it won’t disturb interactions with colleagues or clients.